MCC script: Google Ads Demand Gen + Display Placement Excluder.
View the MCC Script A practical script to cut wasted spend If you run Demand Gen or Display at scale, you’ll eventually hit
December 29, 2025
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5 tips for digital marketers to perform well in Q1 2026
Practical digital marketing tips for Q1 2026 covering Google Ads, Meta Ads, automation, intent, creative strategy, and measurement to start the year strong.
December 24, 2025
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Customer-Centric Marketing
At Coby Agency, customer-centric marketing is the foundation of our work to help brands thrive in an evolving landscape. But what does customer-centric marketing really
December 12, 2025
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Microsoft Clarity VS GA4
Microsoft Clarity is a free web analytics tool that offers qualitative insights into user interactions through features like session recordings and heatmaps. It enhances user experience by identifying pain points and is complementary to Google Analytics, which focuses on quantitative data. Together, they provide a comprehensive understanding of user behavior.
November 6, 2025
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Advanced Strategies for the Latest Performance Max Updates
The latest Performance Max updates in Google Ads give marketers unprecedented control, visibility, and optimization power. Learn seven advanced strategies to master PMax, from campaign-level negative keywords to creative reporting, channel insights, and more.
October 30, 2025
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Winning Q4: B2B Marketing Strategies to Drive Leads and Loyalty
Q4 is the most critical quarter for B2B companies, where visibility, loyalty, and smart strategy can make or break results. By staying active, tapping into seasonal momentum, aligning sales and marketing, and leveraging tools like server-side tracking and conversational AI, businesses can finish the year strong and start the new one ahead of competitors.
October 2, 2025
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Top 8 Google Ads Tracking Problems (And How To Fix Them)
Running Google Ads without proper tracking is like sailing blind. Many advertisers waste budget due to broken or missing conversion tracking. This guide highlights the top 8 Google Ads tracking problems, from wrong goals to privacy gaps. It shows you how to fix them for smarter, data-driven campaigns.
September 19, 2025
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Why You Should Experiment with AI Max for Search Before Q4
As Q4 approaches, marketers must leverage AI Max for Search, Google’s new campaign type that integrates AI to optimize ad performance and eliminate conversion minimums. This offers both larger and smaller advertisers a significant opportunity for growth, particularly by discovering high-intent keywords while preparing for the competitive peak season.
September 8, 2025
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Shopify Tracking Migration: GTM Custom Pixel
Learn how to migrate your Shopify tracking before August 26, 2025 using Google Tag Manager (GTM) and a custom pixel. This guide walks you through setting up GTM in Shopify, implementing the custom pixel, and mapping events to ensure accurate analytics, ad tracking, and performance measurement.
August 5, 2025
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Connect with Your Audience Like Never Before
In a digital world saturated with content, connection is the new currency. 2025 is shifting the focus from marketing at people to engaging with them
May 27, 2025
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