Coby sets up server-side tracking for online shops and lead generation sites across Europe. We use server-side Google Tag Manager hosted on TAGGRS, and connect GA4, Google Ads and the Meta Conversions API. Marloes, ex-Google and founder of Coby, does the implementation herself.
Your site sends measurement data to a server on your own domain. That server passes it on to GA4, Google Ads and Meta. With browser-only tracking, ad blockers, Safari and Firefox stop part of that data before it arrives.
You recover conversions you were missing, cookies last longer, and you decide which data each platform receives.
Not sure? In the free audit we put your backend numbers next to what your platforms report, so you can see the gap. For a comparison of hosting options, see our guide to server-side tracking tools.
Climbing Network moved to a new Webflow site. We rebuilt their measurement with client-side and server-side GTM on TAGGRS, GA4, the Pixel and CAPI, and connected their booking platforms Recras and Sportivity. After the rebuild, 9.2% more page views and 7.7% more purchases were recorded, and six systems now run on one set of numbers.
Read the full case →Server-side tracking is one part of our tracking and analytics service, which also covers GTM, GA4 and dashboards.
Yes, as long as consent is respected. We don't use it to work around a cookie banner.
Yes. Shopify's checkout doesn't allow custom scripts, so checkout events run through Customer Events. That is part of the setup.
TAGGRS. If you're already on Stape, we work with that.
It depends on your visitors and your consent rate. For Climbing Network it was 7.7% more purchases. The audit gives you an estimate for your site.
Yes. We're based in Barcelona and work in English and Dutch.
Setup starts from €750 one-off, plus the TAGGRS subscription. The price depends on your platform and the number of integrations.
In the free audit we compare your backend with what your platforms report.
Request a free audit