Google and Bing Ads where every euro is traceable

We build and manage your search campaigns on tracking that holds up. So you steer on leads and profit, not on loose clicks.

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Without tracking that holds up, every euro is a guess

Most Google Ads accounts look fine at first glance. Clicks come in, the dashboard fills up. But if your conversion data is wrong, smart bidding steers on the wrong signals and your budget goes to keywords that bring clicks, not leads or revenue.

Generic terms in saturated markets cost 20 euro a click, and most of that is research traffic with no buying intent. Without clean data you pay top prices for traffic that never converts.

From structure to reporting

Campaign structureOrganised around how your customer searches: branded, non-branded and high-intent apart, each with its own goal.
Tracking that holds upGTM, server-side and Enhanced Conversions, so every conversion is right before we bid.
Smart bidding on valueBidding strategies that steer on lead value or profit, calibrated on what actually pays off.
Clear reportingDashboards down to keyword level, showing what every euro returns.

How we approach your Google Ads

  1. Account and measurement audit. We review your conversion actions, search terms and structure. You get a list of what is broken, in order of impact.
  2. Fixing measurement. GTM, Enhanced Conversions and Consent Mode v2. For lead generation we connect your CRM where possible, so Google learns which leads become customers. More on this in our article on Google Ads conversion tracking.
  3. Restructuring. Brand, non-brand and high-intent each get their own campaign and their own goal.
  4. Weekly optimisation. Search terms, bids, ads and budget split. Every week, by the same specialist.
  5. Monthly report and call. A Looker Studio dashboard comes as standard. You see leads, cost per lead and revenue, down to keyword level.

Who this is for

You already spend money on Google Ads and wonder whether the numbers are right. Or your current agency sends a report full of clicks, and you want to know how many customers it brings in.

Our clients are mostly B2B companies looking for leads and online shops, with an ad budget between €2,000 and €20,000 a month. Spending less than €1,000 a month per channel? Then there is too little data for smart bidding, and we will honestly recommend something else.

Want to know first what a switch involves? Read how to pick a Google Ads agency.

What this delivers

For Amsterdam Data Academy we shifted budget from expensive search to the right channels and sharpened the tracking. Leads nearly quadrupled, at a 76% lower cost per lead.

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Frequently asked questions

Do I have to sign a long contract?

No. We work without long contracts, cancellable monthly. For new projects we usually agree a three-month trial, because Google Ads needs time to get going and smart bidding needs to learn what works.

What if my tracking isn't right yet?

Then we fix that first. We don't put a euro of budget into data that's wrong. Tracking-first, always.

Do you also work with Bing Ads?

Yes. Google is usually the biggest channel, but Bing often picks up cheap, quality traffic, especially in B2B.

How fast will I see results?

The first optimisations show within weeks. A steady, traceable stream of leads builds over months, not days.

Curious what your search campaigns are leaving on the table?

Get a free audit and we'll show you exactly.

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