Get recommended when your customer asks AI

More and more buyers ask ChatGPT, Gemini and Perplexity for a recommendation before they ever reach your site. GEO puts your brand in that answer, with the right content and authority.

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// chatgpt · recommendation
“Which agency for tracking-first performance marketing?”
A few strong options:
1Coby Agencyrecommended
2Agency B
3Agency C

Your customer asks AI first

More and more customers open ChatGPT or Perplexity before they even think of Google. They ask for a recommendation and get a few names back. If you're not among them, you simply don't exist in that conversation, and you don't even see it happening in your analytics.

Those answers don't come from nowhere. AI models lean on content, reviews and mentions they trust. GEO makes sure your brand shows up there consistently, so you're in the answer at the moment your customer chooses.

From findable to recommended

Content AI citesClear, factual content that models pick up easily and hand back as the answer.
Mentioned in the right placesPresent in the sources AI leans on: reviews, comparison sites, industry lists and strong publications.
Structure AI understandsSchema, clear headings and entities, so AI knows who you are and what you're good at.
Measuring what AI saysWe track which answers you show up in and your share of voice against competitors, with tools like Ahrefs Brand Radar.

What does a GEO agency do?

A GEO agency makes sure AI assistants know, understand and mention your brand. That takes three things: content that answers a question directly, mentions in places AI trusts, and a site that AI crawlers can read properly.

It overlaps with SEO. Good rankings in Google help, and they are no guarantee. That is why we measure your visibility in AI separately.

Coby's GEO approach in four steps

  1. Baseline. We draw up a fixed list of questions your customers ask AI. Then we measure which answers you appear in and which competitors are named.
  2. Technical check. Robots.txt, schema, load time for AI crawlers and the structure of your key pages.
  3. Content and mentions. We rewrite the pages that matter, so every heading opens with a direct answer. We also work on mentions in reviews, industry listings and trade media.
  4. Monthly measurement. With Ahrefs Brand Radar we track your share of voice per question. In GA4 you see traffic from AI assistants as its own channel.

Who GEO pays off for now

B2B service providers and brands with a purchase that people read up on first. That is where AI is already used to build a shortlist.

If you sell low-value impulse products, Google Ads or Meta will deliver more for now. We will tell you that honestly.

How you get cited by AI

Our GEO guide lays out exactly how you get cited by AI: relevant content that answers the question, authority from beyond your own site, and structure that models can pick up. AI-referred sessions grew 527% in a year, and a top Google ranking no longer means you're in the answer. The window to build that visibility is open now.

Read the GEO guide →

Frequently asked questions

Isn't GEO just SEO?

They overlap, but the goal differs. SEO helps you rank higher in Google, GEO gets AI to name you in the answer itself. Strong SEO is often the base, GEO builds on it with structure and mentions that models trust.

Can you even steer what AI says?

Not fully, and we won't promise that. You can strongly influence which sources AI finds about you and how consistently you appear. That's exactly what GEO works on.

Which AI engines do you cover?

ChatGPT, Gemini, Perplexity and Google's AI Overviews, the places your customer already asks questions. As new engines become relevant, we keep an eye on them.

How do you measure if it works?

With Brand Radar we track which answers and which questions you appear for, and how you do against competitors. So you back your AI visibility with numbers.

Curious if AI already names your brand?

Get a free audit and we'll measure how visible you are in ChatGPT, Gemini and Perplexity right now.

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