Most agencies switch on the campaigns first and ask the questions later. At Coby we do it the other way round. First we get to know your customer and make sure your tracking is right. Campaigns come after that. The boring work first, because that’s where the profit hides.
In almost every audit we find a leak the previous agency missed. A conversion that never gets measured, budget running to the wrong keywords, a channel that looks better on paper than it really is. Close that leak, and that’s where your growth starts.
Coby was my first pet. A hamster. Running a business turns out to be surprisingly like caring for one: daily attention, a steady rhythm, and real involvement, even on the days when nothing much happens. Hence the name, and hence the mascot. Cute, but it has a point.
Every project starts the same way. We get to know your customer: we do the research and read the reviews, yours and your competitors’. Then we build an ICP that fits how and why people actually buy. And we make sure your tracking is solid before a single euro goes near a platform.
Sounds obvious. Yet most agencies skip these two steps and go straight to advertising. Then you’re optimising on numbers that don’t add up, and that costs more than it looks.
We work full-funnel: paid search, paid social, SEO, tracking and automation, all connected. Channels only reinforce each other when they’re coordinated. On their own, they leave money on the table.
We report on leads, revenue and profit, not on vanity metrics. You get numbers you can make a decision on, and we mostly work through them together in our strategy sessions.
I’m Marloes, founder of Coby. I’ve worked in digital marketing for over 12 years. First at The Body Shop, then at Google itself. I hold a bachelor’s in marketing and a master’s in data science. Those two sides, the marketer and the data nerd, come together in Coby. That’s where the tracking-first approach comes from: I understand both your customer and the numbers underneath.
"A few years ago, we needed support with Google Ads and immediately experienced a smooth collaboration. Initially managing one website, Coby Agency soon took on multiple sites and campaigns. They work effectively, bring thorough knowledge and sharp analytical insights."
At Coby we make sure companies stop wasting ad budget and grow with performance marketing built on real data. The first audit is free.
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