Most ecommerce teams set up Google Merchant Center once, see their Shopping ads running, and never look at it again. Then months later the ROAS
If you run marketing for an SME, you have probably heard “first-party data” in every webinar and LinkedIn post this year. Usually followed by an
LinkedIn ads are expensive. Not mildly expensive, but eye-wateringly expensive if the account is set up wrong. If you are a B2B founder or marketing
Your Search campaigns are running, Shopping is ticking over, and yet growth has flattened. Sound familiar? Then you are probably the SME marketer or founder
You spend money on Google Ads, and Google decides where that money goes based on one signal: your conversion data. If that data is wrong,
You run an online shop or a lead-gen business, you put real budget into Meta ads, and yet Ads Manager keeps telling a different story
A ROAS of 8. Sounds brilliant. But if your margin on that product is 11%, you lose money on every sale that campaign drives. That
You pay for clicks, you see conversions in Google Ads, and yet nothing matches what your backend says. If you run an SME, or you
On 17 August 2026 Google starts delivering budget-limited campaigns toward the target you set, instead of quietly beating it. A loose target becomes a real cost. This free script finds every campaign at risk in your account.
I see it regularly: a webshop with good products, a reasonable Google Ads budget, but a Shopping feed that is, to put it kindly, a
The campaigns are only as good as what’s underneath. So we start there. Deep ICP research and a tracking audit, before anyone says the word “campaign”.
Three things you get:
