MARKETING STRATEGY

A growth plan that starts with your customer.

We build your strategy on a sharp ICP and your own data. So you know who your customer is, what makes them buy, and where your budget returns the most.

// growth plan ยท Q3
ICPB2B, 10-50 FTE
Budget€8,000/mo
ChannelsSEA, LinkedIn
Goal120 leads/mo

Most strategies start with the channel

Do more on social, start with SEO, try TikTok. Most marketing plans are a list of channels and tactics. But without a clear picture of your customer, every choice is a guess, and you split budget on gut feeling.

We start with the customer. Interviews, reviews and your own data, brought together in an ICP. Only then do we decide which channel actually reaches your customer and where your budget returns the most.

what we set up for you

From customer research to a quarterly plan

Customer research and ICPWe interview customers, read reviews and build an ICP that fits how people actually buy.
Data on the tableWe pull the numbers from your account and analytics, so we see what already works and what doesn't.
Setting prioritiesWe decide together what you do this quarter, and just as important, what you drop.
A measurable quarterly planA concrete plan with goals, channels and KPIs, so every month you see if you're on track.

proof

From one location to several

OneMeeting started with us at one location, De Eenhoorn. With a strategy that fit their customer, they grew to several locations, and we took over campaign after campaign. A strategy that adds up scales with you.

Read the full case →

Frequently asked questions

How long does building a strategy take?

Usually two to four weeks, depending on how much customer and account data is already there. You get a concrete quarterly plan, not a thick report that disappears in a drawer.

Do I just get a plan, or do you run it too?

Either works. Some clients want only the strategy, others have us run it across the channels too. You're never locked in.

Does this work if I don't have data yet?

Yes. Then we start with customer research and set up your tracking first, so the next choices do rest on data.

What kind of businesses does this work for?

Mostly SMEs in B2B and lead gen, but also ecommerce. If your growth currently runs on gut feeling, you'll get the most out of this.

Ready for a plan that actually makes choices?

Get a free audit and we'll show you where you're leaving growth on the table.

Get a free audit

Other Services

Data & Analytics

Data is key in understanding your customers and refining your strategy. We provide a foundation for strategic, data-driven decisions that drive real results.

Marketing Technology

The CRM, CDP, automation and analytics stack that holds your campaigns together. Picked for what you actually need, not what’s trending.

Performance Marketing

Performance marketing is about connecting your brand with the right audiences, wherever they are. Through personalised, data-driven campaigns.