GTM, server-side tagging and GA4, set up so every conversion is right. From the first click to the lead or sale in your dashboard.
Most businesses measure something. A conversion pixel, a thank-you page, a few events in GA4. But once you look closely, the thank-you page counts twice, half your conversions go missing to cookie banners, and your revenue in Google Ads sits higher than in your bookkeeping.
That's the data smart bidding runs on, that you make decisions on, that you split your budget on. One measurement error carries into every choice that follows. That's why at Coby we always fix the tracking first, before a euro goes to ads.
Climbing Network ran on a WordPress site with clashing plugins, unreliable GA4 data and gaps in the booking flow. We rebuilt the measurement: GTM client and server-side via TAGGRS, GA4, the Pixel and CAPI, plus integrations with their booking platforms Recras and Sportivity. The result: 9.2% more page views captured, 7.7% more purchases recorded, and six systems now running on one set of numbers.
Read the full case →Because every optimisation is only as good as the data under it. Set your campaigns up on the wrong conversions and the algorithm steers your budget the wrong way. Measure first, then adjust.
Server-side tagging lets you measure through your own server instead of just the browser. You lose less data to ad blockers and cookie limits, and you keep more control over what you share. For most accounts with serious budget it's worth it.
Almost always. We work with WordPress, Shopify, WooCommerce, headless setups and custom builds. The approach is the same, only the implementation differs.
Yes. We set up Consent Mode v2 correctly, so you measure what's allowed and nothing that isn't. Clean data and privacy work together.
Get a free audit and we'll show you which conversions you're missing and where your numbers drift.
Get a free auditYour customer should be at the center of your strategy, not an afterthought. We create data-driven strategies that focus on what drives decisions, removes friction, and turns intent into revenue.
We help marketing teams scale with custom n8n automations by connecting tools, data, and AI, so they spend less time on manual work and more on strategy.
Performance marketing is about connecting your brand with the right audiences, wherever they are. Through personalised, data-driven campaigns.
