Google’s defaults quietly work against local businesses. Here’s how to set location, campaign type and conversion tracking so your local Google Ads budget actually reaches nearby customers.
GTM’s interface changed in 2026, ahead of a big Google tag integration. Here’s what actually changed, and why the new visual event builder needs care before you trust it with your conversion data.
You’re getting leads, but nobody can say which campaigns actually drive revenue. Here’s how to put tracking before tactics, measure leads through to closed deals, and choose an agency that optimises on revenue.
Server-side tracking tools explained plainly: how they differ from client-side, which tools to consider, and how Coby Agency sets them up correctly from day one.
Marketing automation has gone from a nice-to-have to running quietly in the background of every functioning marketing team. New lead form fills automatically post to
Last updated: September 2026. Written by Marloes Slotboom, founder of Coby Agency. If you run Google Ads or Meta Ads and rely entirely on client-side
Google Ads or Meta Ads: which one deserves your budget? It is the question almost every founder and marketing manager asks when they start spending
Choosing between Google Ads and Bing Ads is not about platform loyalty. It is about where your budget buys the most customers. Most businesses default
People do not open ChatGPT the way they open Instagram. There is no doom-scrolling, no passive browsing. They open it because they need something: a
Paid social changed more in the past two years than in the five years before that. Meta rebuilt its ad delivery system around AI, targeting
The campaigns are only as good as what’s underneath. So we start there. Deep ICP research and a tracking audit, before anyone says the word “campaign”.
Three things you get:
