Google and Bing Ads where every euro is traceable

We build and manage your search campaigns on tracking that holds up. So you steer on leads and profit, not on loose clicks.

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Google Ads that turn a profit | Starts with your customer
Google Ads built around your customer and clean data. Marketing done right.

Without tracking that holds up, every euro is a guess

Most Google Ads accounts look fine at first glance. Clicks come in, the dashboard fills up. But if your conversion data is wrong, smart bidding steers on the wrong signals and your budget goes to keywords that bring clicks, not leads or revenue.

Generic terms in saturated markets cost 20 euro a click, and most of that is research traffic with no buying intent. Without clean data you pay top prices for traffic that never converts.

From structure to reporting

Campaign structureOrganised around how your customer searches: branded, non-branded and high-intent apart, each with its own goal.
Tracking that holds upGTM, server-side and Enhanced Conversions, so every conversion is right before we bid.
Smart bidding on valueBidding strategies that steer on lead value or profit, calibrated on what actually pays off.
Clear reportingDashboards down to keyword level, showing what every euro returns.

What this delivers

For Amsterdam Data Academy we shifted budget from expensive search to the right channels and sharpened the tracking. Leads nearly quadrupled, at a 76% lower cost per lead.

Read the full case →

Frequently asked questions

Do I have to sign a long contract?

No. We work without long contracts, cancellable monthly. For new projects we usually agree a three-month trial, because Google Ads needs time to get going and smart bidding needs to learn what works.

What if my tracking isn't right yet?

Then we fix that first. We don't put a euro of budget into data that's wrong. Tracking-first, always.

Do you also work with Bing Ads?

Yes. Google is usually the biggest channel, but Bing often picks up cheap, quality traffic, especially in B2B.

How fast will I see results?

The first optimisations show within weeks. A steady, traceable stream of leads builds over months, not days.

Curious what your search campaigns are leaving on the table?

Get a free audit and we'll show you exactly.

Get a free audit

Other Services

SEO

Search is evolving fast with AI and smarter algorithms. We make sure your website keeps up by combining proven SEO strategies with data-driven insights to boost visibility, attract the right visitors, and drive lasting growth.

Tracking & Analytics

Marketing without proper tracking is just expensive guessing. We set up the infrastructure that makes data reliable: Google Tag Manager, server-side tracking, GA4, conversion measurement, and custom dashboards.

Social Media

Social media evolves constantly, but it’s where your audience spends its time. We use precise targeting and full-funnel strategies to help your brand stand out, engage the right people, and turn attention into results