The situation: a new clinic with empty chairs
BGB Dentistry opened their doors in Schiedam in October 2025 with a brand new clinic, a motivated team, and zero patients. No existing patient list. No marketing foundation. No tracking in place.
Beyond some flyers in the neighbourhood, there was nothing. Every single patient needed to be acquired from scratch, and they needed results fast to make the business viable.
They came to Coby through a recommendation, looking for a specialist who could move quickly and understood performance marketing for healthcare.
Client Details
CLIENT NAME
BGB Dentistry
INDUSTRY
Healthcare / Dental
SERVICES
Google Ads, Meta Ads, SEO, Tracking & Analytics
TIMELINE
2025 – present
The approach: building the foundation
We started the same week the clinic opened. Before running any ads, we needed the infrastructure to measure what would actually work.
Tracking setup: GTM, GA4, and conversion tracking for every patient touchpoint: phone calls, registration forms, WhatsApp clicks, contact forms, and email clicks. A custom dashboard combined all data sources for real-time visibility.
Google Search Console: Configured properly from day one, ensuring the site got indexed and we could monitor organic visibility as it developed.
Website content: We helped BGB create treatment-specific pages that matched patient pain points. When someone searches for “root canal treatment Schiedam,” they land on a page that speaks directly to that problem. This content served both paid campaigns and organic search.
Campaign structure: Google Ads campaigns built around specific treatments and local intent. Meta Ads campaigns for awareness and retargeting. Both structured to feed data back into our tracking setup.
Everything connected. Ads drove traffic. Content converted visitors. Tracking showed us what worked. That foundation made optimisation possible from week one.
85
CONVERSIONS PER MONTH
276%
ORGANIC TRAFFIC GROWTH
12.3%
CONVERSION RATE
How each channel contributed to growth
With tracking in place, we could see exactly where results came from. Each channel played a different role.
Google Ads (Paid Search) became the primary patient source. People searching for a dentist in Schiedam have immediate intent. They’re ready to book. By March, paid search drove 65 conversions per month with a 12.3% conversion rate, up from 7.4% in October. That improvement came from weekly optimisation: refining keywords, adjusting bids, and aligning ads with landing pages.
Meta Ads (Paid Social) built awareness among people who weren’t actively searching. They see the clinic, recognise the name, and when they need a dentist, BGB is already familiar. Retargeting brought back visitors who browsed but didn’t book the first time.
Organic search grew alongside paid without extra ad spend. Sessions increased from 81 in October to 305 in March (+276%). This happened because paid campaigns drove brand searches, treatment pages got indexed, and the clinic built local relevance. By March, organic traffic converted at 5.9%, contributing patients for free.
Three channels, one goal. Paid captured immediate demand. Content built long-term visibility. Each reinforced the other.
The result: full appointment books and expansion plans
BGB Dentistry went from 12 conversions in October 2025 to 85 in March 2026. Website traffic grew from 329 sessions to nearly 3,000. The clinic now consistently hits their target of 25+ new patient registrations per month.
The success in Schiedam led to expansion. BGB Dentistry is opening two additional clinics in April/May 2026, and Coby will handle the marketing for those as well. The tracking setup, campaign structure, and reporting are already built. Scaling becomes faster.
Before this project, the waiting room was empty. Now the appointment books are full and the brand is growing.
❝
In three words? Innovative. Knowledgeable. Experienced.
I value the insights we get through the marketing dashboard. I also value the ideas she brings in to reach more patients online. She really tries to think of ways to reach our target group.
Transparency and reporting are very important to us. Even though we have little knowledge about Google or Meta Ads, it’s nice to have insights in what’s happening and what the results are.
— Daniella | Marketing Manager, BGB Dentistry