The story behind Coby Agency
Coby Agency is built on a simple belief: understand your customer, collect real data, and build a strategy that connects the dots across every channel.
Most agencies pick a channel and run with it. One team handles your Google Ads, another your social, someone else your SEO, and nobody’s talking to each other. The result? A fragmented strategy, conflicting messages, and a lot of budget spent with very little clarity on what’s actually working. Coby was built to fix that. We take a 360-degree approach: paid search, paid social, SEO, tracking, and automation working together around a single strategy. Not because it sounds good on a slide, but because that’s the only way channels actually reinforce each other. The other thing most agencies get wrong is data. Everyone claims to be data-driven. Few actually are. At Coby, tracking and attribution aren’t an afterthought, they’re the starting point. Before we scale anything, we make sure you can trust what you’re measuring.
My approach
I don't believe in running campaigns first and asking questions later. Every engagement starts with understanding who your customer really is, fixing your tracking so you can trust your data, and then building campaigns around what actually works, not what the platform suggests.
Why it matters
Most agencies optimise for activity. I optimise for outcomes. That means fewer vanity metrics, less guesswork, and campaigns that make sense to you, not just on a dashboard. Coby's goal is to make your business better, and to reach your KPIs quarter by quarter.
The name Coby comes from the founder’s first pet, which is a hamster. Running a company requires the same thing as looking after a pet: daily attention, consistency, and genuine care. The mascot is a reminder of that. And also just really cute.
